Pittsburgh, PA – Multi-location businesses and franchises have a major problem when it comes to local visibility for their locations. This problem has, for the longest time, caused them to leave money on the table while putting single location businesses ahead of them in search engines. Local Brand Advisor, a local brand marketing agency has looked into this problem and is proud to offer marketing strategies specifically developed for franchises and multi-location businesses to succeed.
“The majority of consumers regularly utilize local search, so your multi-location business needs to be present and prominent in the results, across all of your locations. Being front and center allows searchers to easily find your business, increasing brand awareness and traffic to your locations. However, competition continues to grow online, making it difficult to be found without local marketing expertise for your franchise or chain,” said Jessie Taylor while revealing the driving force behind Local Brand Advisor’s newest solution to rank franchises and multi-location businesses higher on search engines.
To address the problem of poor results in search engines, multi-location businesses and franchises will now enjoy a combination of strategies that present their information in the right way, as Google prefers it. Leveraging the expertise of the team, clients will get localized results that push their business to the top of search engine result pages, allowing for easy accessibility when consumers are searching in their business area.
The Local Brand Advisor Approach to Ranking Franchises and Multi-location Businesses
Local Brand Advisor takes apart all of the key areas that contribute to the local visibility of brands and franchises and addresses each segment to ensure a collective result. Multi-location businesses and franchises that are lacking in the area of local visibility online and in Google Maps, especially those that are not ranking in the Google 3 Pack will have a problem directing traffic to their online and offline businesses. The local branding experts at Local Brand Advisor address this problem through Google My Business SEO.
Google My Business SEO services, as delivered by the team, take over the attention of the target audience by leveraging necessary strategies and tactics. With this, clients will enjoy results in the form of increased local relevance, increased online ranking and visibility, as well as improved exposure for their local businesses. By following up on the latest trends and newest features, clients will also enjoy the early-mover advantage that keeps them ahead of their competitors while boosting their overall bottom line.
Multi-location businesses also need to inspire trust and loyalty in their customers. To achieve this, Local Brand Advisor offers Local Search Ads and Media Buying Solutions. The team at Local Brand Advisor, through this service, helps clients and their businesses to successfully connect with their customers through location-based ads. These ads are focused on influencing consumers to make the necessary decisions – to visit the stores and make purchases. In addition to this, clients will also enjoy an understanding of how to purchase, manage, and strategize these location-based ads for their franchise or chain with multiple locations to influence returns.
Clients who already have an existing team of marketing experts can also take advantage of the solutions offered by Local Brand Advisor. Through Local Search Consulting for franchises, multi-location businesses, and regional brands, Local Brand Advisor takes clients and their team to the next level by intimating them with leading strategies, latest trends, and campaigns that are beneficial towards achieving the deserved bottom line.
“Take advantage of our franchise marketing services to grow your chain or franchise to the next level. Our local marketing services have helped grow many franchises across the US and Canada. You can read how we helped one regional chain rank #1 on Google and increase their phone calls by 357% in our franchise marketing systems case study. And we can do the same for you, contact us to find out how,” added Jessie Tayor.
Local Brand Advisor, as part of its solutions targeted at franchises and multi-location businesses, also offers a website experience audit service. This is focused on discovering the “WHY” behind low lead generations and website traffic. Taking advantage of this free page experience audit uncovers the quality of user experiences on the client’s website. The overall result is based on a series of core web vitals and existing experience metrics evaluated individually and as a whole. The result creates a roadmap on how issues would be fixed to boost phone calls, leads, website traffic, and other metrics that affect business growth and success.
Local Brand Advisor remains at the forefront of the latest changes in local Search Engine Optimization and brand visibility. The team is committed to developing tested strategies and solutions that offer real results. Local Brand Advisor is located at 100 5th Ave, Suite 110, Pittsburgh, PA, 15222, US and can be reached via phone at (412) 467-0809. For more information, visit their website.
Local Brand Advisor
100 Fifth Ave #110
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Bengaluru Bytes journalist was involved in the writing and production of this article.