This update to the JobAdX system brings new capabilities to their Optimize platform, allowing users to hyper-target specific job boards or groups of job boards. This change allows those users to conserve job ad spend and more tightly control the candidates they are reaching while still taking advantage of the platform’s programmatic tools.
To learn more, visit https://www.jobadx.com/
This update will allow small businesses to use JobAdX to promote their open positions across over 100 partner job boards, many geared toward specific industries.
Job advertising campaigns created using the platform can be automatically adjusted by the algorithmic software and further tweaked based on the analytical tools the platform provides. JobAdX allows users to access job-level, centralized data regarding ad performance and specific CTR information per ad appearance. Using this data, users can see which jobs perform better to concentrate their efforts further.
The JobAdX suite has two approaches to programmatic job advertising, each with its platform. Optimize, which these changes apply to, provides several unique manual control tools that allow for specific, data-driven placement with algorithmic assistance. However, for those who wish to take a more hands-off approach, their Exchange platform allows those algorithmic tools to adjust campaigns automatically, resulting in a greater reach with less specificity.
Both platforms have been designed to be as lightweight and straightforward as possible, prioritizing ease of use and accessibility. With JobAdX self-serve, employers can launch a campaign in as little three steps.
JobAdX has helped many of America’s largest companies create programmatic advertising campaigns. With this expansion to their service, small businesses will possess the same calibre of promotional tools as their larger competition. The software has been developed by a small, passionate team of individuals eager to help their users overcome any challenge related to job advertising and promotion.
Interested parties can tour the software and read more about the JobAdX mission on their website.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Bengaluru Bytes journalist was involved in the writing and production of this article.
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