Private Equity Firm Lead Generation: Deal Sourcing & Marketing Platform Updated

While OutFlow’s approach can be used by investment bankers, business brokers, and other M&A professionals, the latest move focuses on the development of custom deal origination strategies for private equity firms. OutFlow’s data mining and marketing teams leverage cutting-edge methods to find opportunities that match the client’s investment strategy and criteria.

More information is available at

The announcement coincides with a recent report by Warren Averett that lists increasing competition for deals as one of the key 2023 private equity trends – the result of a large amount of uninvested capital and an increasing number of market participants. OutFlow explains that PE firms can gain a competitive advantage by leveraging data-driven tools to improve sourcing efficiency.

Traditional deal sourcing, based on intensive research and networking, is a time-consuming process that often leads to a “roller-coaster” of opportunities. By outsourcing deal origination to OutFlow, M&A professionals can increase the efficiency of their pipeline management and redirect their internal resources to other key tasks.

OutFlow offers a “done-for-you” solution that covers all the steps of the process, from finding suitable targets to arranging a meeting on the client’s behalf. The company’s experts will create a custom deal origination program based on the client’s strategic goals and target parameters.

“We spend time understanding your mandates and ideal strike zone,” says Matt Currie, OutFlow’s CEO. “From there, we build a custom database with verified, up-to-date information of private companies. This is 100% done manually, from scratch, using our own technology and team.”

Currie explains that the next step of the process – outreach – is just as important as prospect data quality. The team uses its business communication expertise to create a compelling, high-converting message that will secure the targets’ interest. A meeting can then be arranged.

Trusted by over 200 dealmakers, OutFlow’s innovative approach has helped clients source over 10,000 deals. The company has a performance-based model, which means that if it does not secure the target number of qualified leads, it does not charge for its services.

“Vinay and the team at Outflow have done an outstanding job in providing us with a very regular flow of solid, high-quality leads in the last year,” said a satisfied client. “The communications strategy they utilize has proven to be very effective with our target prospect base and we look forward to continuing our partnership with them.”

Interested parties can find more information by visiting

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