Neenah, WI: In addition to protecting products during shipping and handling, packaging is at the center of branding, marketing, and influencing consumers’ perception of a product. To help clients maintain control over their brand, Printron provides high-quality and professional flexographic pre-media services.
The first step in bringing packaging to life is understanding how to execute design intent using technical execution. Printron is home to a seasoned team of color management and print experts. With a deep understanding of press specifications and ever-changing industry standards, they deliver accurate color representation from proofs to the final printed product. The G7(R) Proof-to-Print Master certified and color management professionals further ensure brand consistency across multiple packaging formats and print technologies.
Using the same artwork files developed during the pre-media process, the company creates 3D renders for eCommerce – also referred to as “Pack Shots,” which are key in creating a visual representation of the product’s packaging online. Printron’s 3D rendering service provides seamless synchronization between the physical shelf and the digital shelf (eCommerce channels). By using 3D tools designed specifically for the packaging market, the company saves clients time and money by focusing specifically on eCommerce requirements.
The company also has advanced flexographic plating and mounting technologies. Printron offers a wide selection of plate solutions, including High-Resolution HD Plates (with Optics 80v2 and Pixel+), MicroPlating, and Digital Quantum Plates. With 60-years of plate manufacturing experience, Printron continues to invest in the latest plate imaging technologies. The company recently added a third Cyrel Digital Imager (CDI), and an Esko Crystal XPS LED exposure unit. Together these investments in new technology provide additional capacity, as well as marked improvements to print quality.
Whether a client is having challenges delivering packaging to the digital shelf or retail store shelf, Printron offers workflow consulting services to assess a client’s workflow and recommend ways to streamline the process. Consulting services include survey creation, analysis, reporting findings, process mapping, workflow definitions, and documentation. Packaging commercialization is a complex process, with a lot of moving parts. The team at Printron can offer best practice sharing and recommendations which can help improve speed-to-market and eliminate waste.
As many of the larger global pre-media companies move their operations overseas to low-cost regions of the world, Printron’s provides 100% of its services in the USA, and is home to a team with an average of 16+ years of experience. Not only is the award-winning team proficient in the latest technologies and automation methods for achieving outstanding results, but they also specialize in providing personalized services that make each client feel like a valued partner.
Printron is located at 955 Breezewood Lane, Neenah, WI, 54957, USA. Clients in need of top-notch flexographic pre-media services for packaging materials can contact the company at (920) 725-3077. Visit the website or follow Printron on Twitter for more information.
955 Breezewood Lane
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Bengaluru Bytes journalist was involved in the writing and production of this article.