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Big and Growing Need for Senior Care: Empowering Family Caregivers to Get the Supportand Guidance They Deserve

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November marks National Family Caregivers Month, a time to bring attention to the challenges faced by those caring for aging parents. Recently, Tatyana Zlotsky, President of A Place for Mom (APFM), conducted a satellite media tour to share vital insights and tips for family caregivers navigating the world of senior care.

A video accompanying this announcement is available at:

Physical, mental, & financial well-being at risk 82% of family caregivers put own needs behind parents needs

There is a big and growing need for senior care, as the number of seniors is rapidly increasing and is projected to reach over 80 million by 2040. Today, 41 million Americans are unpaid caregivers for seniors, most often the adult daughter or son of their aging parents. As the senior population grows, family caregivers face serious challenges.

A Place for Mom issued its new State of Caregiving Survey, showing that an overwhelming majority or caregivers are physically, mentally, and financially at risk. 82% have had to make sacrifices to provide adequate care. Nearly all (96%) reported being emotionally drained, with more than half feeling this way often or all the time. And 75% who were employed prior to assuming the caregiver role said they have less time to focus on work or have had to quit their jobs altogether to provide care.

These findings reveal some of the hard truths being faced by caregivers as they struggle to care for their aging parents and loved ones, said Zlotsky. Navigating the process of finding the most suitable senior care is not easy. There are three important things to consider care needs, costs, and lifestyle.

First is care needs. Zlotsky shared that as seniors face a variety of physical and mental challenges, they require more and more assistance with their Activities of Daily Living. A Place for Mom finds that nearly all seniors they work with need some daily support, and more than 40% need extra help associated with dementia.

The second is costs. Families need help to better understand senior living costs in their area and options on how to pay, said Zlotsky. At A Place for Mom, two-thirds of the families they work with have shared that they do not feel prepared when it comes to senior care costs and need help to better understand options and how to pay.

Lastly, families want to find a place where their parents will feel right at home — a warm environment that helps them experience joy and feel a sense of community, said Zlotsky. This is where amenities and activities play an important role in helping mom or dad with the transition.

A Place for Mom has a team of senior living advisors who help caregivers navigate this journey end to end, all at no cost to families. We start with a simple but very important question: tell us about your mom, dad, aunt, or uncle, said Zlotsky.

The expert advisors then gather critical information ranging from mobility, medication, and bathing assistance to moms favorite meals and activities. They then match those needs with preferred options and budget in order to make personalized recommendations for home care or senior living options to best assist the family.

For senior living specifically, A Place of Mom also serves as a concierge to help families set up tours, understand feedback, and support the moving process.

Special benefits and resources for veterans and their families:

There are more than 8 million veteran seniors in the U.S. And at A Place for Mom the veteran community is critically important. In fact, more than 30% of the families A Place for Mom helps are veteran families.

Veterans and their spouses may qualify for the VA Aid & Attendance benefit to help pay for senior care, said Zlotsky. However, A Place for Moms survey revealed that more than two-thirds of veteran families dont know how to access this monetary benefit or even understand it.

A Place for Mom expert advisors are knowledgeable about VA benefits for senior care and help families understand what benefits are available. Their advisors expertise has helped families secure more than $8 million in financial aid annually.

To expand their impact and help more veteran seniors and their families, A Place for Mom is joining forces with USAA, the leading veterans organization for financial resources, with over 13M members.

Visit to learn more about A Place for Moms services and connect with a local expert advisor.

About Tatyana Zlotsky

Tatyana Zlotsky is the President of A Place for Mom, Inc., the leading online platform connecting families searching for senior care with a team of expert, local advisors providing insight-driven, personalized solutions.

In this role, Tatyana leads the sales and marketing teams and is responsible for delivering on the companys mission to enable caregivers to make the best senior living decisions. Since joining, Tatyana has served in various leadership roles at A Place for Mom and has successfully helped to transform the brand and overall family experience, which helps over 300K families per year.

Tatyana joined A Place for Mom from American Express, where she spent nine years driving digital transformation as the VP/GM of Acquisition and Digital Innovation and was responsible for driving revenue growth in the U.S. Small

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Bengaluru Bytes journalist was involved in the writing and production of this article.